Gamification is adding game mechanics into nongame environments, like a game application to increase participation for a product, launch, or part of a campaign leading up to launch. The goal of our gamification is to engage with Healthcare Professionals (HCPs), employees, and partners to inspire collaborate, share, and interact with a common objective or product initiative. Gamification works by providing audiences with proactive directives and feedback through game mechanics and game dynamics added to online platforms that lead to the accomplishments of business goals and objectives.

A compelling gamification experience taps into a participant’s emotions and demonstrates, easily, the best activities an audience can complete that make an impact on mutually shared goals. As employees or customers interact with a gamification program, they receive immediate feedback on performance and guided the next steps towards new achievements. Gamification ultimately is about driving engagement to influence business results. When people participate and engage with your gamification initiative, they learn the best way to interact with your business, your products, your services, and your brand.

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The business value of gamification doesn’t end with the participant. Engagement with game mechanics provides insightful data that can help influence marketing campaigns, platform utilization, and performance goals. Every HCPs or audience interaction gives a better sense of where a participant is spending their time and what activities drive interest.