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Apxara Travel & Events : Official Global Partnership Announcement

Global meetings and events agency, BCD Meetings & Events (BCD M&E) and Apxara Travel & Events Sdn. Bhd. announces new partnership in Malaysia.

Malaysia’s excellent hotel standards, infrastructure, logistics, shopping options and diverse culture in people & food have shaped the country’s reputation for being a darling of South East Asia for Meetings, Conferences & Events. To set forward a new global initiative, Apxara - a subsidiary of Aavii Worldwide is thrilled to be appointed the Global Partner of BCD Meetings & Events for Malaysia effective 1st November 2020. Mr. Francis Cheong, The Muse & Group CEO of Aavii Worldwide said that with Apxara’s extensive conference & meetings expertise especially in the pharmaceutical industry contributed to a unique factor to BCD Meetings & Events’ decision in the appointment. The partnership will see heightened collaboration between Apxara and her local supplier network such as conference hotels & resorts, F&B venues, fabrication partners & vendors especially in events technology to service BCD Meetings & Events global clients in Malaysia.


Apxara Travel & Events

Founded by Mr. Francis Cheong at home, in his pyjamas in 2003, Apxara Travel & Events Sdn. Bhd., today is a reputable & trusted licensed travel agent (KLP 4761) and conference planner based in Petaling Jaya, Selangor, Malaysia. During normal times, Apxara manages physical face to face events but post COVID19, Apxara has pivoted to virtual events & conferences, hybrid & live-stream production for webinars, launches, awards, media & marketing events. Armed with nearly 2 decades of conference & events planning experience, Apxara is no stranger in the Malaysian pharmaceutical industry. Starting with her first client in 2003 – GlaxoSmithKline, Apxara has since expanded its client-base to various industries beyond healthcare such as beauty, insurance, banking and telecommunication. Apxara managed 185 events in 2019 and is known for her creativity & knowledge in events technology powered by her sister company, Accucap. Apxara & Accucap are both wholly owned by Aavii Worldwide Sdn. Bhd., a Brand Experience agency formed in 2016. For more information on Apxara’s fully-integrated conference & events services & updates, please visit


BCD Meetings & Events

BCD Meetings & Events is a trusted, award-winning global meetings & events agency helping companies design and execute meetings and events through strategic solutions, innovation and imagination. They employ more than 1,500 passionate, creative employees who believe in the power of human connection. Headquartered in Chicago with locations in more than 50 countries, BCD Meetings & Events offers customers solutions ranging from event design and execution to full strategic meetings management programs. BCD Meetings & Events is an independently managed operating company of BCD Group and a subsidiary of BCD Travel. Further information of BCD Meetings & Events can be found at

About BCD Group

BCD Group is a market leader in the travel industry. The privately-owned company was founded in 1975 by John Fentener van Vlissingen and consists of BCD Travel (global corporate travel management and its subsidiary BCD Meetings & Events, global meetings and events agency), Park ‘N Fly (off-airport parking) and Airtrade (consolidation and fulfillment). BCD Group employs over 15,900 people and operates in 109 countries with total sales of US$30 billion in 2019, including US$10.9 billion partner sales. For more information, visit


Malaysia’s BCD Travel partner will work closely with Apxara Travel & Events to forge greater presence for the BCD brand in the region.

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