Projection mapping is a technological innovation that lets you overlap video onto any surface, such as a building or road.
Projection mapping uses a pre-production process to fit images & animation into a 3D model of objects to give the appearance they are painted on.
These surfaces become a canvas, with graphics being projected onto a surface, playing off of the surface's shape and textures to create a delightful experience of light and illusion.
When projection mapping first kicked off, it was limited to flat walls. Today, companies that use it – often enterprises & corporates, but not exclusively – can think far bigger and more creatively. They're no longer limited to structures or specific materials.
How is projection mapping done?
Select your canvas. The first step in projection mapping is to choose your canvas. This can be anything that allows your projection to come to life. People tend to choose canvases such as stages, buildings and translucent backdrops.
Plan the lighting. Once you have selected your canvas, we will need to use software to calculate the level of brightness, pixel density and shadows, as well as create the metrics to be used for the projection.
Develop content. From there, we will design the template for projection and animate the projection to create a concrete version of the visual story you are seeking to tell.
Set up. Once we have completed the development of the projection, it is time to set things up. To do so, we will go to the location and use an alignment grid to ensure the projection will be clean and seamless.
Finalize the presentation. Lastly, we will finalize the presentation by making the final tweaks to your content and projection.
Connect with us at email@example.com if you're keen to find out more about Projection Mapping for your conferences, galas & events.
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